THE EVOLUTION OF THE ARTISANAL CACHAÇA MARKET

Abstract

Described in some reports from the 16th century as a kind of “cane wine”, consumed only by slaves and indigenous people, still unknown, arrived in Brazil the cachaça. However, as the drink became more popular, the colonizers began to replace expensive drinks imported from Europe with the consumption of this more affordable one. This typical drink has great historical value in Brazil and has been gaining space over the years. The objective of this work is to demystify cachaça and show the evolution of artisanal cachaça in the world market, because it has been present in the history of the country, since the times of colonization, and there are countless versions for the appearance of this distilled drink. This work was developed by means of bibliographic research, based on works that approach the chosen theme; researches were carried out with a focus on theoretical references already analyzed and published, through official websites, online magazines, reports and scientific articles.