THE IMPACT OF FATEC TAQUARITINGA BRAND COMMUNICATION ON SOCIAL NETWORKS FOR THE PERCEPTION AND ENGAGEMENT OF THE AUDIENCE

Authors

  • Guilherme Henrique Duarte Fatec Taquaritinga
  • Ricardo José Sartor

DOI:

https://doi.org/10.31510/infa.v22i1.2242

Keywords:

Brand communication. Data analysis. Interaction.

Abstract

This study investigates how Fatec Taquaritinga's brand communication on social media impacts the perception and engagement of its target audience. The research aimed to identify the types of publications that generate greater engagement and to outline a detailed profile of audience. The methodology adopted involved quantitative analysis of social media data and a survey questionaire. The results showed significant engagement with video and album publications, indicating audience preferences. There are a need of strategies more interactive and personalized to continue and improve Fatec's online communication.

 

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References

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Published

2025-10-24

Issue

Vol. 22 No. 1 (2025): Interface Tecnológica

Section

Tecnologia em Comunicação

License

Copyright (c) 2025 Revista Interface Tecnológica

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Os direitos autorais dos artigos publicados pertencem à revista Interface Tecnológica e seguem o padrão Creative Commons (CC BY 4.0), que permite o remixe, adaptação e criação de obras derivadas do original, mesmo para fins comerciais. As novas obras devem conter menção ao(s) autor(es) nos créditos. 

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How to Cite

DUARTE, Guilherme Henrique; SARTOR, Ricardo José. THE IMPACT OF FATEC TAQUARITINGA BRAND COMMUNICATION ON SOCIAL NETWORKS FOR THE PERCEPTION AND ENGAGEMENT OF THE AUDIENCE. Revista Interface Tecnológica, Taquaritinga, SP, v. 22, n. 1, p. 711–722, 2025. DOI: 10.31510/infa.v22i1.2242. Disponível em: https://revista.fatectq.edu.br/interfacetecnologica/article/view/2242. Acesso em: 5 dec. 2025.