The Interface Technology magazine of Fatec Taquaritinga was created in 2004, with an annual periodicity, initially published in print, having its first volume online in 2015. This journal aims to promote the generation and dissemination of knowledge, as a vehicle for publication of original articles - scientific and dissemination. Its theme covers the following major areas: Administration, Agribusiness, Communication, Informatics and Industrial Production.
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CONSUMER BEHAVIOR IN THE COVID-19 PANDEMIC IN BRAZIL
This paper shows the impacts on consumer behavior in the face of the Covid-19 pandemic in Brazil. The pandemic brought social distance as a restrictive measure to control the mobility of the population through the closing of shops (except those considered essential), public and private institutions and any other activity that causes crowds of people. In this context, companies needed to reinvent themselves to reach the isolated consumer. And virtual commerce was the solution found. The consumer had to adjust his buying habits. Thus, the objective of the research was to verify consumer behavior during the current health crisis in Brazil. The methodology used was descriptive research with a qualitative approach through an online form in the city of Araraquara-SP and region. The sample consisted of 110 consumers. As a result of the survey, we found that 43.6% of consumers prefer to make most of their purchases in physical stores and buy, to a lesser extent in online stores, while 36.4% preferentially use online stores while still using physical stores, however, to a lesser extent. Yet 17.3% of consumers prefer purchases exclusively at physical stores, the main differential of a physical purchase being the material and sensory experience with the product.
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A STUDY ON THE BENEFITS, CHALLENGES, AND MATURITY OF INDUSTRY 4.0
This study analyzes the benefits, challenges, and maturity level of Industry 4.0 based on the reality of a large multinational company in the automotive rubber sector, located in the countryside of São Paulo, Brazil. Industry 4.0 represents the integration of advanced technologies such as the Internet of Things, Big Data, Artificial Intelligence, and cloud computing, which are transforming production processes and organizational dynamics. The aim is to understand how these technologies impact industrial operations by identifying progress, obstacles, and the stage of technological maturity. The adopted methodology is qualitative, based on a case study and semi-structured interviews conducted with three employees directly involved in the implementation of Industry 4.0. The results reveal gains in productivity, efficiency, and decision-making, but also highlight challenges such as resistance to change, the need for professional training, and high initial investments. It is concluded that, despite evident benefits, full integration of these technologies still requires time, as well as cultural and strategic adaptation. The technological maturity of the studied company is under development, with consistent progress, but with challenges yet to be overcome.
Copyright (c) 2025 Revista Interface Tecnológica https://creativecommons.org/licenses/by/4.0
PLANNING AND PRODUCTION CONTROL THROUGH THE TAKT TIME CONCEPT
Takt Time is a fundamental tool in production management, used to synchronize the activities of a production line with market demand. This study presents a comprehensive literature review on Takt Time, exploring its concept, calculation methods, application in different industrial sectors, and impact on production operations. Through the analysis of case studies and relevant research, best practices and challenges associated with Takt Time implementation are identified, providing valuable insights for companies interested in optimizing their operational efficiency. The results indicate that Takt Time can be a powerful tool to maximize productivity, reduce waste, and improve product quality when implemented properly and integrated with other production management practices.
Pós-Graduação em Gestão da Produção Industrial
The article shows how small investors who do not have specific knowledge of operating on the stock exchange can invest in solid companies. To do this, we present some academic concepts in finance, which can provide you with tools that can help you in decision making. Being able to invest resources in companies that maintain financial performance and profitability, heating up the stock market. It is observed that in the year 2022 there was a historic migration of Brazilians who invested in savings accounts and started investing in the stock market. It also presents the company WEG MOTORES S/A, a genuinely Brazilian company that is synonymous with financial security, it remained a leader on the stock exchange for 03 (three) consecutive years, specifically 2020, 2021 and 2022, with solid management, focused on seeking improvements continuous expansion of the industrial plant, seeking new markets and partnerships and a strong Governance and Compleice policy, which makes it a strong candidate to receive resources from these new investors Keywords: Small Investor. Stock Exchange. Profitability. Finance.
THE IMPORTANCE OF ORGANIZATIONAL PSYCHOLOGY WITHIN INSTITUTIONS
Organizational Psychology is a field of psychology that focuses on the study of human behavior in the context of organizations, such as companies, government institutions, NGOs and other entities. Its main objective is to understand the psychological processes that occur within these organizations and apply this knowledge to improve the performance, efficiency and well-being of the individuals and groups that work in them. Organizational Psychology is an essential field for understanding the complex world of contemporary organizations. This article explores the fundamental pillars of this discipline, focusing on the history of Organizational Psychology, the impact of organizational climate and culture, and team performance. The objective of the work was to present a literature review on organizational psychology, showing that this field of psychology plays a fundamental role in understanding and improving human dynamics, diversity and inclusion, mental health at work, balance between personal and professional life, ethical leadership, conflict resolution and adaptation to new ways of working within modern organizations.
Psicologia Organizacional. Comportamento humano. Eficiência organizacional
GREEN PLASTIC WITH THE ENVIRONMENT AND ITS TECHNOLOGICAL INNOVATIONS
Biodegradable polymer, commonly referred to as "green plastic", represents a notable and important technological innovation that provides a more sustainable option compared to conventional plastics prevalent in current production systems. Derived from renewable sources, such as sugar cane, corn or beet, this mitigating compound significantly reduces dependence on non-renewable resources, notably oil. In addition to its sustainable origin, it exhibits biodegradable properties, which gives it a considerably lower environmental impact when compared to its equivalent, conventional plastic. This characteristic is particularly important in contributing to the reduction of greenhouse gas emissions. Furthermore, adopting green plastic not only promotes sustainability, but also proves to be less harmful to the environment during its production cycle, positively influencing the reduction in the accumulation of plastic waste. Its applicability covers several industries, including packaging, industrial and consumer products. This innovative polymer occasionally serves as a catalyst for the relentless search for more ecologically viable alternatives in the plastics industry, playing a crucial role in raising environmental awareness and encouraging the transition to a more circular and sustainable economy. The objective of this article is to highlight the importance of adopting sustainable materials to preserve the planet and use renewable resources. Examines green plastic as an alternative to conventional plastics, evaluating its environmental effectiveness, technological innovation and role in the transition to a sustainable economy.
The article addresses the critical importance of leadership training in modern organizations and explores several effective strategies for developing leadership skills. The evolution of the concept recognizes the urgency of adaptable, future-oriented leaders in an ever-changing business environment. An approach focused on the identification and development of key competencies is highlighted as key. This includes communication skills, emotional intelligence, decision-making ability, and interpersonal skills. In addition, the importance of self-awareness and continuous feedback in the leadership development process is recognized. The article also shows that leadership is the ability to inspire, influence, and guide others to achieve common goals. It involves knowing how to make effective decisions, communicate a clear vision, and motivate teams to succeed. Effective leadership also incorporates elements of empathy, authenticity, and adaptability. It emphasizes the importance of continuous evaluation and adaptation of leadership training strategies to meet the specific needs of the organization and the work environment. It highlights the lack of an ongoing commitment to leadership development as a key investment in the organization's future success.
Communication. People Management. Motivation.
The article has a qualitative approach to how essential Smart Greenhouses can be both currently and in the future, helping in many seedling productions that can, in turn, be produced outside their seasons and climatic regions, as with the help of all the technology there involved, it is possible to maintain more adequate control of temperatures, pests in the crop, fewer risks in production, a higher quality of products, thus making it possible for several countries to increase their stocks to face food shortages due to population growth with over the years, where some examples of materials used for their constructions are also presented, which ultimately aims to present all the research for the adoption of innovations, such as smart greenhouses and remote monitoring, seeking to optimize production, reduce use of pesticides, improve efficiency, reduce the cost of food, providing conditions for producing fresh food all year round, contributing to improving the health of individuals.
THE IMPORTANCE OF QUALITY MANAGEMENT IN THE PRODUCTION PROCESSES OF A FOOD INDUSTRY
This article arose from the need to identify and apply quality management tools with the greatest impact on reducing the number of incident calls in the logistics area, due to the high number of leaking primary packaging and damaged secondary packaging (boxes). In order to reduce the number of incidents, two quality tools were implemented, with the main objective of ensuring the need to maintain standardization in the company's industrial processes. Data collection was carried out over a period of sixty days in the incidents sector, where it was possible to identify damage to the primary and secondary packaging of sweets and sauces in the “sachet” format. The Pareto Diagram was used to identify, in numbers, the causes of the recurring problem. After implementing improvements in the machinery for sealing sachet packaging, an analysis of the secondary packaging - the cardboard boxes - was proposed. The check sheet was the tool used to identify and analyze damage to the secondary packaging; it was suggested to reduce the number of units inside the box and the number of boxes stacked on the pallets. Significant numbers were obtained with improvements in machinery and with harmonious palletizing with the appropriate and non-overloaded load. The company's shipping sector achieved a significant reduction of only 5% in damaged packages that presented some type of problem.
THE INFLUENCE OF AUTOMATION ON INDUSTRIAL PRODUCTION
Industrial automation is continuously evolving, aiming to significantly transform the production system. Among its innovations, it stands out in terms of efficiency and sustainability. Given this context, this study aims to discuss how automation contributes to improving operational efficiency in industries and to analyze the impacts of automation on sustainability, considering both the benefits and challenges it brings. A qualitative literature review was conducted, where selected works were read in full and analyzed. After data collection and analysis, the results indicate a predominance of perspectives from different authors, highlighting that the use of automation in industrial production brings a range of benefits, particularly in efficiency and environmental sustainability. In conclusion, effective implementation of automation can lead to significant advantages, such as waste reduction, increased production speed, process accuracy, and cost reduction.
ABSTRACT The objective of the work is to analyze the environmental impacts associated with livestock farming, addressing conventional practices that contribute to the degradation of ecosystems and proposing sustainable alternatives for animal production. Livestock farming, one of the main agricultural activities in the world, is associated with critical issues, such as deforestation, greenhouse gas emissions and contamination of water resources. The research explores the practices that intensify these impacts, such as inadequate soil management and the use of chemical inputs, and proposes solutions based on integrated production systems, sustainable management techniques and the use of innovative technologies. The qualitative explanatory approach was adopted. The main results show that the adoption of sustainable practices can not only mitigate environmental impacts, but also increase production efficiency and promote animal welfare, contributing to more balanced and responsible livestock farming. Therefore, the transition to sustainable animal production systems is essential to ensure the environmental, economic and social sustainability of the livestock sector.
THE IMPORTANCE OF ETHICS IN THE WORKPLACE
This article aimed to analyze whether the inclusion of ethics is applied in people's daily lives, highlighting how ethics and morals are extremely important in the workplace and how they bring benefits both personally and to the company. Although ethical attitudes are highly demanded in the workplace, it is noted that employees have some difficulty in putting them into practice, but with the study it is possible to have a more intense reflection on how they are used in the corporation. The survey was prepared with 10 questions, addressed to9 12 employees from three (3) different companies. A set of responses concluded that most people act correctly and fairly, but some still not so much. However, the objective of impacting employees was achieved efficiently, leading each one to reflect on their attitudes, being able to improve their actions, making the environment much more pleasant and respectful.
IMPROVING THE ECONOMIC AND ENVIRONMENTAL SUSTAINABILITY OF PAINTING AND GLUEING OPERATIONS IN A LUXURY LEATHER GOODS INDUSTRY USING DMAIC METHODOLOGY
The luxury goods market stands out for a unique production system that values ​​know-how, exclusivity and differentiation, creating high customer expectations for defect-free, durable and sustainable products. In 2019, the global luxury market reached 281 billion euros. However, even these companies also present operational problems. This study aimed to improve companies’ internal logistics and processes, reviewing methods of supplying material to production lines and analyzing production processes, namely the use and management of filters that support leather glueing and painting operations. The filters are responsible for absorbing excess of glue or paint on the edges of the products, preventing them from glue or paint agglomerations. The use of the DMAIC methodology and Lean tools (Lean Six-Sigma) allowed the optimization of the production line supply resulting in fewer errors in the distribution of materials, changes in products used to support gluing and painting operations, reduction of warehouse inventories, less operators’ movement and a reduction in waste sent to landfills. After implementing all improvement suggestions, annual savings of more than €100,000 are expected and an increase of 77.73% in usable warehouse area. The organization's environmental impact was also mitigated, with a reduction in the amount of waste sent to landfills by 88.72%.
DMAIC, Continuous improvement, Sustainability, Warehouse, Production improvement, Luxury products
REVERSE LOGISTICS OF PESTICIDE PACKAGING
Reverse logistics of pesticide packaging is a mandatory system in Brazil, regulated by law, which aims to collect, return and properly dispose of these packaging to minimize environmental impacts and protect public health. It involves shared responsibility between manufacturers, retailers, farmers and government. The packaging is collected, cleaned and sent for recycling or incineration, preventing soil and water contamination. The article analyzes the factors that contributed to the creation of this responsibility network, highlighting the role of each actor in consolidating the system as a reference in sustainability.
OEE AS A TOOL FOR PRODUCTIVE TRANSFORMATION
The implementation of the OEE (Overall Equipment Effectiveness) indicator at Alfa Alimentícia aimed to optimize production processes, reduce waste, and train students from the Industrial Production Technology program at Taquaritinga Fatec. The study employed exploratory and bibliographic research methodologies to identify inefficiencies in a strategically selected pilot line. Following an initial diagnosis, training sessions were conducted to qualify the team, and data collection and analysis tools were implemented. The survey included time studies and operator interviews to map the causes of production downtimes. Daily OEE calculations provided availability, performance, and quality indices, supporting data-driven managerial decisions. The results demonstrated efficiency in loss mapping, enabling greater control over the "hidden factory" and significant productivity improvements. The academic partnership strengthened students' technical competencies, while the company gained insights for continuous improvement practices. Future project expansions include process automation and monitoring of other production lines, reinforcing a culture of operational excellence.
This work aims to identify the level of organizational citizenship among an organization's employees. After studies were carried out, the importance of members who adhere to good practices on the topic was confirmed. Factors that affected these values were analyzed, being beneficial in a corporate environment and how they affected the relationship with superiors. A survey revealed team characteristics and organizational citizenship factors that generate job satisfaction. The results highlighted employees' support for the company's image and cooperation between them, demonstrating a good relationship. However, problems were identified, such as members' lack of habit of expressing their ideas, indicating that improvements should be renewed. The study concludes that clear and direct communication, allowing the expression of ideas, is essential for the team's success and the company's growth.
BENEFITS AND CHALLENGES OF IMPLEMENTING FMEA AIAG/VDA IN A MULTINATIONAL AUTOMOTIVE PARTS MANUFACTURER
The AIAG/VDA FMEA is an essential methodology in risk management and quality improvement within the automotive industry. This study aims to analyze the benefits and challenges of implementing this approach in a multinational automotive parts manufacturer. The research, descriptive and qualitative in nature, was conducted through a case study involving semi-structured interviews with three experienced professionals. The results indicated that the application of the AIAG/VDA FMEA promotes failure prevention, reduces costs related to rework and recalls, and improves product reliability. Additionally, the methodology contributes to team integration and the optimization of production processes. However, challenges such as resistance to adopting the method, the need for continuous training, and documentation complexity were identified as obstacles to effective implementation. The research reinforces the importance of AIAG/VDA FMEA as a strategic tool for the automotive industry, highlighting the need for investment in training and technology to maximize its benefits.
THE COMPETITIVE ADVANTAGES OF IMPLEMENTING AN ESG (ENVIRONMENTAL, SOCIAL AND GOVERNANCE) AGENDA IN AGRIBUSINESS
This article aims to discuss the competitive advantages of implementing an ESG Agenda in agribusiness companies and its economic importance. To this end, a qualitative and descriptive bibliographic research was chosen as the methodology to obtain information on the subjects involving the chosen theme. The results show that agribusiness is an essential sector for the local and global economy. Therefore, for companies in this sector to be recognized, their activities must be based on the ESG premises: environmental, social and governance. Thus, it is concluded that through this agenda, agribusiness companies achieve two main competitive advantages: recognition in the market and consequently revenues, according to JBS S/A, which between 2020-2023, even in the face of market challenges, managed to maintain balanced consolidated revenues with a higher percentage of 6% between 2020-2021; 1% higher in the period between 2021-2022 and 1% lower between 2022-2023.
PROPOSAL FOR IMPROVEMENT IN THE SERVICE AND PREPARATION PROCESS IN AN ICE CREAM SHOP USING SIMULATION WITH ARENA SOFTWARE
This article presents a proposal for improving the service and order preparation process in an ice cream shop in the interior of São Paulo using the Arena simulation software. The objective is to identify, analyze, and address potential operational bottlenecks, seeking solutions to reduce customer waiting times and increase service efficiency. The methodology adopted was quantitative, based on modeling and simulating the service flow from the customer's arrival to the delivery of the final product. The results indicated that the queue for shake preparation was the main issue, overloading one of the operators and increasing waiting times, which negatively impacted service quality. The proposed solution involved allocating an additional employee to this sector, resulting in reduced waiting times and improved operational flow. Thus, computational simulation is considered an effective tool for understanding, enhancing, and optimizing business processes, making the service faster and more organized.
CONSIDERATIONS ON THE WORKING CONDITION OF RURAL WORKERS
This article aims to analyze the labor conditions of Brazilian rural workers and the impacts of the 2017 labor reform on the sector. For this purpose, a qualitative and exploratory research methodology was employed, based on bibliographic review and documentary analysis. The results reveal the persistence of precarious conditions, high informality, and gaps in legislation, which do not keep pace with agricultural modernization and exacerbate workers' vulnerability. The disparity between technological advancement and the stagnation of labor relations, aggravated by regulatory flexibility, is discussed. It concludes with the urgent need to strengthen inspection, implement specific public policies, and revise Law No. 5,889/73, with proposals such as the creation of a Stabilization Fund and a National Training and Safety Program, aiming to promote social justice and improve working conditions in rural areas.
Credit cooperatives have shown considerable growth over time and are considered an agribusiness enterprise. One of the great characteristics of these institutions is that they bring advantageous financial aspects, especially to rural producers. Based on the principle of offering the best portfolio of services and financing facilities for their rural activities to their members, the small farmer credit cooperative needs to have efficient management in order to meet the needs of its members and satisfy their expectations. The cooperative movement has the obligation to seek what the market has to offer in relation to new technologies and the best credit options, within the needs of its members, in this case, small rural producers. The objective of this research is to identify how much the credit cooperative promotes and allows opportunities for these rural producers to develop economically and sustainably. The methodology used was a Literature Review. Through this study, it was possible to conclude that although credit cooperatives are highly relevant for promoting the socioeconomic development of rural producers, there are still difficulties to be overcome, such as bureaucracy and lack of information regarding credit and development cooperatives.
ACCESSIBILITY AND INCLUSION IN THE FOOD MARKET
This study aims to analyze the importance of social inclusion in the food market through the implementation of Braille on food product packaging, focusing on a major company in the food industry. The research adopts a qualitative approach, using the case study method, and is based on interviews with professionals from the Production, Quality, and Marketing departments. The results revealed that, although the company has not yet implemented Braille on its packaging, there is a growing awareness of its importance, both for social inclusion and corporate social responsibility. Furthermore, it was identified that implementing Braille can create a competitive advantage in the market and enhance the company's image among consumers who are increasingly aware of the need for accessibility. The research also highlighted challenges related to costs and the adaptation of production processes. The inclusion of Braille represents not only a measure of accessibility but also an opportunity for innovation and brand strengthening, contributing to the development of a more inclusive society.
The main objective of this work is to discuss the use of wind energy, that is, energy obtained through the force of winds in Brazil, in a broad comparison with various electric power sources available today. A panorama of locations that best utilize this entirely renewable resource will be presented, as well as the advantages of its application in our country through a theoretical analysis and a case study. Recent documents indicate that investment in this energy sector has been intensifying, especially regarding its infrastructure and installation and generation capacity. Considering this, it is essential to understand not only the advances that enable the expansion of this electricity energy model but also the challenges faced in its operation. The relevance of the topic in the national market is justified by the current pursuit of reducing greenhouse gas emissions and the interest in exploring Brazil's potential for diversifying the electrical matrix and secure, renewable sources.
THE EFFECTS OF THE LACK OF FEEDBACK IN SELECTION PROCESSES ON CANDIDATES' SELF-ESTEEM, MOTIVATION, AND CAREER
This paper aims to analyze the occurrence of the lack of feedback in selection processes within organizations and its consequences for candidates' self-esteem, motivation, and careers. To achieve this, a survey was conducted with individuals who have participated in selection processes without receiving feedback from companies. The data was collected through an online questionnaire consisting of 14 questions, 12 of which were closed-ended and two open-ended. The results highlight the dissatisfaction of respondents and the importance of feedback for candidates' development. The absence of such feedback can lead to frustration, demotivation, anxiety, and insecurity, especially when there is a lack of clarity regarding evaluation criteria. Thus, it is concluded that feedback is an essential tool in recruitment and selection, but its absence or inadequate application can have negative impacts on both candidates and the organization itself.
INTEGRATION OF DIGITAL TECHNOLOGIES IN MAINTENANCE TOOLS
The general objective of this study is to investigate the impacts of integrating digital technologies into maintenance tools, specifically regarding operational efficiency and cost reduction. The specific objectives of this study are: to address the concept and historical evolution of Industry 4.0; to identify the most applied digital technologies in maintenance tools; and to analyze how digitalization contributes to reducing operational costs in maintenance processes. The study was conducted through an online search with a bibliographic review of scientific publications from 2019 to 2024, available in articles from the Scientific Electronic Library Online (Scielo) and Google Scholar. The following keywords were used in the search: artificial intelligence, Industry 4.0, maintenance, technological tools. The research results confirmed that the integration of digital technologies into maintenance tools significantly improves operational efficiency and reduces costs, aligning with the premises of Industry 4.0. It was possible to identify that solutions such as IoT, artificial intelligence, and data analysis enable more precise and predictive equipment monitoring, minimizing unexpected failures. Furthermore, it was observed that the digitalization of maintenance not only optimizes production processes but also contributes to workplace safety and industrial sustainability. In conclusion, despite implementation challenges, companies that invest in these technologies gain competitiveness and reduce waste. For future research, it is suggested to explore the impact of these innovations on small and medium-sized enterprises, as well as to further study cybersecurity in Industry 4.0.
Contemporary agriculture faces a series of challenges, such as population growth, climate change, and the need for more sustainable production practices. In this context, pest control emerges as one of the main obstacles to efficient food production, traditionally addressed through the intensive use of chemical pesticides. However, the negative impacts of these substances on the environment and human health have driven the search for safer and more ecologically viable alternatives. Among these alternatives, biocontrol agents — living organisms such as natural predators, parasitoids, beneficial bacteria, and fungi — stand out for their ability to suppress pest populations without harming ecosystems. This article aims to analyze the applicability and benefits of using biocontrol agents in modern agriculture, highlighting their potential to promote a more balanced, sustainable, and efficient agricultural system. The use of these biological agents contributes not only to the preservation of biodiversity and the reduction of environmental contamination but also to lower production costs and decreased health risks. With technological advances, tools such as drones and monitoring systems have enhanced the effectiveness of biological control, although challenges remain, such as the need for farmer training, research investment, and adaptation to diverse agroecological conditions. Nevertheless, biocontrol agents represent a promising strategy for the future of sustainable agriculture.
SECURITY IN ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING SYSTEMS ANALYSIS OF ADVERSARIAL ATTACKS AND DEFENSE STRATEGIES
Artificial Intelligence (AI) and Machine Learning (ML) have played fundamental roles in digital transformation, being widely used in sectors such as healthcare, finance, and transportation. However, these technologies present significant vulnerabilities, especially in relation to adversarial attacks, which manipulate input data to compromise the effectiveness and security of models. In addition, the use of biased data to train algorithms can perpetuate prejudices and inequalities, raising ethical and social concerns. This work aims to analyze the impacts of adversarial attacks on AI and ML systems, as well as propose defense strategies to ensure the reliability and security of these technologies. At the same time, we seek to explore the ethical challenges related to the use of biased data, suggesting guidelines that promote greater equity and responsibility. The research adopts a bibliographic methodology, based on the analysis of scientific articles, technical reports, and case studies. This approach allows identifying vulnerabilities, exemplifying adversarial attacks, and evaluating existing solutions to mitigate their effects. This work is based on authors who explore the use of artificial intelligence in several areas, such as natural language (VASWANI et al., 2017; DEVLIN et al., 2019), speech recognition (RAVANELLI et al., 2020), agriculture (SILVA et al., 2018) and autonomous vehicles (FENG et al., 2021), vulnerability to adversarial attacks (HOSPEDALES et al., 2020). The contributions of Transformers and deep learning (OTTER et al., 2020) stand out. The results indicate that measures such as the use of robust algorithms, the diversification of training data and the implementation of continuous adversarial testing are effective in protecting AI and ML systems. In addition, the need for regulations that ensure transparency and ethics in the development of these technologies is highlighted. It is concluded that, to ensure security and fairness, it is essential to combine technical strategies with ethical guidelines, promoting the responsible adoption of AI and ML.
INNOVATIVE TECHNOLOGIES IN SOYBEAN CULTIVATION
Soybean cultivation has become one of the most strategic activities for global agribusiness, especially in Brazil, where it represents an important source of income generation, exports and regional development. Given the growing global demand for food and the need to preserve natural resources, it is essential to adopt technologies that combine productivity and sustainability. This study aimed to analyze innovative technologies applied to soybean cultivation and their contributions to sustainability in the agricultural sector. Considering Brazil's leading role as one of the world's largest producers and exporters of soybeans, the research sought to understand how innovations such as precision agriculture, biotechnology, bioinputs, integrated production systems and digital technologies have been used to increase productivity, reduce environmental impacts and promote the efficient use of natural resources. The methodology adopted was a literature review, based on scientific studies, institutional reports and recent academic publications. Small and medium-sized producers face barriers such as high costs, lack of access to information and limited infrastructure, which reinforces the need for inclusive public policies. It is concluded that sustainability in soybean cultivation depends not only on technological advancement, but also on the democratization of access to innovations, the valorization of local knowledge and the strengthening of practices that integrate productivity, environmental conservation and social justice in the field.
Soy. Soy. Innovation. Agriculture. Precision.
THE CONTRIBUTIONS OF THE CAPITAL MARKET USED AS AN INSTRUMENT FOR THE FINANCING OF BRAZILIAN AGRIBUSINESS.
The article analyzes the contributions of the capital market to the financing of Brazilian agribusiness, a sector that represents 22% of the national GDP in 2024 and 48.9% of exports. Given the limitations of traditional rural credit and the need for modernization, the capital market emerges as a strategic alternative for raising funds, especially through instruments such as Agribusiness Receivables Certificates (CRAs) and debentures. The research, conducted using qualitative and quantitative methodologies, examines the historical evolution of the sector, its transformations since the 1970s, and the challenges faced with trade liberalization. The results highlight that these financial instruments enable greater diversification of funding sources, lower fundraising costs, and more efficient risk management, significantly contributing to the development and competitiveness of Brazilian agribusiness.
<pre id="tw-target-text" class="tw-data-text tw-text-large tw-ta" dir="ltr" data-placeholder="Tradução" data-ved="2ahUKEwiapYawm86MAxV8GLkGHT60JsoQ3ewLegQICBAV" aria-label="Texto traduzido: This article analyzes the impact of generative artificial intelligence, specifically chatGPT, in the academic context after its launch in November 2022. Through exploratory-descriptive qualitative research and a systematic bibliographic review of publications between 2022 and 2025, we investigated how this technology has transformed pedagogical practices and created new ethical challenges in higher education. The results show a duality: on the one hand, chatGTP functions as a personalized tutor, optimizing teachers' time and democratizing access to knowledge; on the other, it raises explanations about academic integrity, the development of critical thinking, and students' technological dependence. Experts such as Ortiz (2024) highlight its benefits in personalizing learning, while Kelly (2023) warns of the risks to educational quality. Cassol (2023) points out that, in the face of technological transformations, the development of socio-emotional skills that transcend the cognitive becomes essential. It is concluded that the future of higher education does not lie in banning these tools, but in adapting pedagogical practices to foster skills that machines cannot replace, balancing technological innovation and fundamental educational values.">This article looks at the impact of Generative Artificial Intelligence, specifically ChatGPT, in the academic context after its launch in November 2022. Through an exploratory-descriptive qualitative research and systematic literature review of publications between 2022 and 2025, it was investigated how this technology has transformed pedagogical practices and created new ethical challenges in higher education. The results show a duality: on the one hand, ChatGPT works as a personalized tutor, optimizing teachers' time and democratizing access to knowledge; on the other hand, it raises concerns about academic integrity, the development of critical thinking, and students' technological dependence. Experts such as Ortiz (2024) highlight its benefits in personalizing learning, while Kelly (2023) warns of risks to educational quality. socio-emotional skills that transcend the cognitive. It is concluded that the future of higher education lies not in the prohibition of these tools, but in the adaptation of pedagogical practices to foster skills that machines cannot replace, balancing technological innovation and fundamental educational values.