CRAFT BEER AND THE COMMERCIAL MARKET IN BRAZIL

Abstract

Beer is a non-distilled alcoholic beverage, obtained from the alcoholic fermentation of malted cereal wort, usually barley malt. This work presents the production of craft beer, showing the raw materials that are used during processing, which go through the manufacture of wort, fermentation, maturation, filtration and bottling. In this work, a project was developed with the purpose of presenting the evolution of the craft brewery market in Brazil over the last few years. The methodology used was based on bibliographical research, using sources such as books and academic articles related to the topic. In recent years, a significant transformation has been observed in the beer market, with a change in focus from industrial-scale production to an artisanal approach, meeting consumer expectations in search of high quality and new flavors in the final product.