EMOTIONAL INTELLIGENCE AS COMPETENCE FOR THE PROFESSIONAL IN THE COMMERCIAL AREA

Abstract

The present study aimed to investigate the importance of emotional intelligence as a fundamental competence for professionals in the commercial field. Emotional intelligence refers to the capacity for recognizing, understanding, and managing our own emotions, and thus effectively dealing with the emotions of others. The methodology used involved a literature review and the administration of a questionnaire via Google Forms, comprising 07 questions, targeting professionals in the commercial field working in the cities of Araraquara and Américo Brasiliense, in order to analyze the level of emotional intelligence present in this professional context. The results obtained demonstrate the relevance of emotional intelligence for professionals in the commercial field. This research emphasizes the importance of investing in the development of emotional intelligence as a key competence for professionals in the commercial field, as it contributes to achieving positive results, strengthens communication and negotiation skills, besides promoting a healthier and more productive work environment.