THE USE OF BUSINESS INTELLIGENCE - BI AS A DECISION SUPPORT TOOL AND COMPETITIVE DIFFERENTIAL

Abstract

Business Intelligence (BI) systems, as well as investments in informationtechnology, are questioned in relationtothereturnandbenefitsthatcanbeobtainedaftertheirimplementation. Duetotheenormousamountsof data availableduetotheadvancementofthe internet and social networks, the use ofthis tool isnecessary for theprocessingofthese data for transformationintoinformationthat helps managers in decision making and as a competitiveadvantage. Thisresearchaimstoanalyzethebenefitsofusingthe BI tool as a competitivedifferentialandthedecision making processthrough it, as well as toverifywhetherthe use ofthis tool canbe a competitivedifferential for theorganization. The researchisbibliographicandexploratory, throughtheanalysisofseveralacademicscientificpapers. The resultsindicatedthatinformationisanessentialresource for correctdecision making andthe use of BI tools contributesinexorablytothebetterfunctioningoftheorganization, because it bringstogetherallareas in favor oftheobjectives set bytheadministration, since it bringsinformation in real time andthusallowsaccurate, appropriateandassertivedecision making.