CLEAN LABEL IN THE MARKETING PRODUCTS

Abstract

The purpose of this article is to explain, through recent research based on the current market scenario, the new consumerist and naturalist trend, called clean label that translated into Portuguese, means clean label. Aiming at a better quality of life, consumers have been looking for cleaner products, free from sugars and preservatives in their production, with labels that are easy to read and understand. The market changes are of immeasurable speed and companies, seeking to survive an increasingly demanding market, understand that it is through innovative practices, employed with sustainability and certifications that guarantee the quality of their production processes, that they will be able to prosper in periods of change and present to the customer, added value to the purchased product. It is concluded that clean label is a practice that will allow improvements in the products available today on the shelves, providing security to the final consumer and guarantee of a product produced with respect for the environment and quality of life.