A ERA DA RECOMENDAÇÃO: comportamentos transformados em vendas

Fábio Augusto Furia; Diego Renan Bruno

doi:10.31510/infa.v20i1.1642

Authors

Fábio Augusto Furia Faculdade de Tecnologia de Taquaritinga (Fatec) – Taquaritinga – SP – Brasil https://orcid.org/0009-0004-1004-1284
Diego Renan Bruno Faculdade de Tecnologia de Taquaritinga (Fatec) – Taquaritinga – SP – Brasil https://orcid.org/0000-0001-6905-6422

DOI:

https://doi.org/10.31510/infa.v20i1.1642

Keywords:

Suggestion Networks, Social Media, Lifestyle, Technology, Digital Marketing

Abstract

Social changes are inherent to the time and space in which they occur, and there are several factors that can contribute to their change. In this context, the way of consuming content on the internet has suffered, impacting the way these materials are presented to consumers, trying to personalize the user's consumption experience as much as possible. Today, to make a sale, it is necessary to adapt to the lifestyle of the target audience. As a result, technological phenomena emerge in the virtual environment that help bring consumers and providers closer together. In this article, we will address switches known as pixels, which work as habit trackers, playing a fundamental role in obtaining data and transforming it into information for creating consumption in their own suggestion networks.

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