GROSS INTERNAL HAPPINESS

analysis of the leaders of an agricultural machinery manufacturing industry located in the interior of São Paulo

Abstract

The Gross Internal Happiness (GNH) test emerged as an indicator to measure the development of nations, but it was eventually extended to the corporate environment in view of the growing issues surrounding this topic. Thus, the main objective of this study was to approach and analyze the happiness levels of the leaders of an agricultural machinery production industry in the interior of São Paulo using the quali-quanti methodology, in order to propose appropriate improvements and new methods of human resource management based on the conclusions obtained by combining the theoretical analysis with the data resulting from the test applied. In this context, philosophical and positive psychology theories, among other sciences, were used and related in order to provide a more comprehensive understanding of the subject. The results of the survey indicated that most of the respondents were happy in their personal and professional spheres, which had a positive impact on the GNH, since most of the individuals considered to be unhappy did not have problems related to their professional performance, but rather to their personal well-being. Finally, it was possible to conclude that the company has a positive and satisfactory organizational environment.