ALTERNATIVES FOR SEASONAL DEMAND IN AN AGRICULTURAL IMPLEMENTS MANUFACTURER

Abstract

This article aims to analyze the high order demand variation in a manufacturer of agricultural implements and to propose alternatives to solve or mitigate the present problems generated by the great oscillation caused by the seasonality of the sugarcane harvest, such as high staff turnover and reduced revenue. To achieve the proposed objective, we use concepts of demand management, strategic production planning, SWOT analysis and brainstorming. We identified periods of seasonality, their relationship with the sugarcane harvest and the negative consequences generated by the focus on a single crop. As a result of the study, we identified the reason for the behavior of each positive and negative seasonal demand, the strengths, weaknesses, opportunities and threats of the company in the context studied, in addition to mapping the macro productive process to identify the most affected production lines, so it was presented alternatives to reduce the wide variation in demand. With the suggested alternatives, we believe that the company will be able to balance its demand and, consequently, mitigate or eliminate the problems arising from seasonality.