AVOCADO OIL MARKET ANALYSIS

Abstract

Avocado originates from Central America and Mexico, widely used in cooking. In Brazil, the consumption of fruits is large, especially in nature, sweets and increasingly through the oil extracted from the fruit. Brazil is a strong avocado producer, having the fruit planted practically throughout the territory. Olive oil extracted from avocado pulp is one of the most nutritious in the world. The largest areas selected for avocado production are the State of Sao Paulo, Minas Gerais and Paraná. Currently this oil has high commercial value due to the small world production. There is a large avocado production in the country, but most sales are fresh fruit, without undergoing any transformation process. There are few Brazilian industries that also extract avocado oil. This oil, besides being consumed as food, has been widely used for fine cosmetics and without treatment of skin problems such as dermatitis, inflammation and burns. The objective of the article is to evaluate the economic viability of the techniques and the use of avocado oil extraction, analyzing the competitive market, supplier and consumer.