INDUSTRIAL AUTOMATION AND PEOPLE MANAGEMENT: Challenges and Strategies in the Era of Industry 4.0

Desafios e Estratégias na Era da Indústria 4.0

Abstract

This article looks at how industrial automation affects people management, especially in the context of Industry 4.0. The research used a qualitative and exploratory approach, based on a review of national and international studies published over the past fifteen years. It aimed to understand how technologies like collaborative robotics, artificial intelligence, the Internet of This article analyzes how industrial automation impacts people management in the context of Industry 4.0. The research, which uses a qualitative and exploratory approach, was based on a recent literature review. The objective was to understand how technologies such as collaborative robotics, artificial intelligence, the Internet of Things, and big data analytics affect work relationships, modify professional profiles, and require new skills.

The results show that automation increases productivity, reduces errors, and improves process accuracy. At the same time, it poses significant challenges, such as resistance to change, difficulties in qualifying, and the need for cultural adaptation. The research indicated that aligning technology and people management is essential to reap the benefits and minimize negative impacts.

Strategies such as continuous training, participatory leadership, change management, and fostering a culture of innovation are essential to harmoniously integrate people and automated systems. The conclusion is that, when applied with a strategic focus on people, industrial