NEUROMARKETING
its importance in understanding consumer behavior for sales boost
DOI:
https://doi.org/10.31510/infa.v20i2.1776Keywords:
Behavior, Marketing, Neuroscience, Neuromarketing, SalesAbstract
The branch of neuroscience is gaining more and more prominence these days thanks to technological advances, and through it emerges neuromarketing with the aim of understanding consumer behavior; what influences your decision-making process, what stimuli should be provided to make the product or service increasingly attractive to the public, or how to transform the work environment into a conducive place for better employee performance and good attractiveness to customers. This work seeks to demonstrate the ability that neuromarketing has to leverage an organization's sales through a better analysis of people's consumption practices, enabling less aggressive advertising, but more assertive towards its target audience, transforming it into a frequent customer, generating a loyalty relationship. This knowledge is obtained through various surveys and marketing analyzes carried out using specialized equipment to obtain a precise response to consumers' brain stimuli.
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