THE IMPACT OF TECHNOLOGICAL INNOVATION ON THE SALES SECTOR

Abstract

Technological innovation evolves at a high speed and impacts all environments of everyday life. In the business environment it is no different. Constant technological innovations cause a need for rapid updating in all sectors of companies. Among these sectors, sales is perhaps one of the most impacted by technological innovations. The impacts of technological innovations in the sales sector can be analyzed from an internal point of view to the company, that is, the consequences of these innovations in other sectors of the company, or from an external point of view to the company, that is, innovations in the relationship between the sales sector and consumers. This occurs because these innovations alter the production chain, change the relationships between members of this chain, but also influence consumer purchasing decisions. In this context, this article aims to analyze the impact of technological innovations on the sales sector of companies, both from an internal and external point of view. As a methodology, descriptive and analytical research was carried out, with a survey of the main innovation concepts and the application of a semi-structured interview with sales managers in private companies. In conclusion, it was found that the sales sector adapts to new technologies both to ensure greater integration with the production sector and the financial sector and to guarantee faster delivery and greater customer satisfaction.