STRATEGIC MANAGEMENT OF REVERSE LOGISTICS OF PACKAGING USED IN RURAL PROPERTIES

Abstract

Reverse logistics of packaging on farms plays a crucial role in environmental management and agricultural sustainability. This practice involves the collection, transportation and proper disposal of empty product packaging, enabling its safe and efficient return in the production cycle. The adoption of reverse logistics contributes to environmental preservation, avoiding the degradation of land, waterways and air by packaging. From an economic point of view, reverse logistics can generate business opportunities and partnerships between rural producers, recycling companies and government agencies, fostering local and regional development. In addition, by encouraging the correct disposal of packaging, this practice contributes to food safety and the health of rural workers, reducing the risks of exposure to harmful substances. An example is InPev through the "Campo Limpo" system that provides guidance, storage, collection and disposal of these empty containers, having an exponential growth in the last 22 years, placing Brazil at the top among countries that operate in agricultural production, currently this non-profit entity has national coverage and reached savings of R$8.7 million from 2019 to 2022 and has already made a total investment in its production chain of R$1.8 billion and contributes to the economy and the environment. In this way, the reverse logistics model is a profitable business and also helps the environment, government and the recovery of areas compromised by agribusiness packaging.