A A STUDY ON PRODUCT CUSTOMIZATION

Authors

  • Willian Di Gaetano Bassi Faculdade de Tecnologia de Matão (Fatec) - Matão – São Paulo – Brasil
  • Marcelo Rodolfo Picchi Faculdade de Tecnologia de Matão (Fatec) - Matão – São Paulo – Brasil
  • Angelita Moutin Segoria Gasparotto Faculdade de Tecnologia de Matão (Fatec) - Matão – São Paulo – Brasil

DOI:

https://doi.org/10.31510/infa.v17i1.709

Keywords:

customização, produtos exclusivos, diferenciação, customização em massa

Abstract

This article aims to analyze how product customization can be beneficial to business organizations, given the change in consumer market behavior. The research method adopted for the development of the article was the case study and bibliographic review. The results obtained show that the business organizations that have customized production in order to meet the specific needs of the customer may get competitive advantages, such as increased degree of customer satisfaction in addition to the increase profitability and growth of the company. It could be concluded that the company studied has in its strategic planning since its foundation the business model focused on the production of customized products.

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Published

2020-08-04

Issue

Vol. 17 No. 1 (2020): Revista Interface Tecnológica

Section

Tecnologia em Agronegócio

License

Copyright (c) 2020 Revista Interface Tecnológica

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Os direitos autorais dos artigos publicados pertencem à revista Interface Tecnológica e seguem o padrão Creative Commons (CC BY 4.0), que permite o remixe, adaptação e criação de obras derivadas do original, mesmo para fins comerciais. As novas obras devem conter menção ao(s) autor(es) nos créditos. 

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How to Cite

BASSI, Willian Di Gaetano; PICCHI, Marcelo Rodolfo; GASPAROTTO, Angelita Moutin Segoria. A A STUDY ON PRODUCT CUSTOMIZATION. Revista Interface Tecnológica, Taquaritinga, SP, v. 17, n. 1, p. 292–302, 2020. DOI: 10.31510/infa.v17i1.709. Disponível em: https://revista.fatectq.edu.br/interfacetecnologica/article/view/709. Acesso em: 5 dec. 2025.